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The Desire to Succeed

So what is it that my clients, friends and family members who I have helped to change all have in common? Desire.

Apologies if you thought that I was going to spell out to you some kind of ninja technique passed down through generations of Buddhist monks. The answer is far more simple and can actually (without getting too deep on you) be transferred to all aspects of life where success has been achieved.

I am a firm believer that if you really want something, you will always achieve it. I’m talking about things that are perfectly within human possibility. I might dream of being a professional footballer, but realistically all the training and aptitude in the world, won’t change the fact that I’m rubbish. I could maybe sneak into the Liverpool starting 11, but, honestly, who wants to play for Liverpool?

At this point many of you will be reading this and thinking that I am wrong, which you are perfectly entitled to do. You are thinking along the lines that, for you, dieting is the hardest thing about dropping body fat, or not having enough time, or that your work or social life is too hectic or, woe betide you, you have “poor genetics”.

NB Just to clear something up, being “big boned” is something made up by fat people, in an attempt to rationalise being overweight. Honestly, have you ever seen a fat skeleton?
If you see one of the aforementioned reasons as the blocking factor to your success, then I’m sorry, but you don’t want it enough. You don’t have enough desire to reach your goals.
Every single person I have ever seen drop considerable amounts of body fat had some or all of the above factors in their life, but lost body fat in spite of this. If you are the sort of person that has more excuses than a pregnant nun, then you need to take a look at yourself. Are you doing everything in your power to achieve your goal? If not then stop moaning and make the necessary changes. After all you are the only person that can do it.

As the saying goes, you can lead a horse to water, but it won’t make you thin.


Find out what works for you and stick to it. If you stagnate, don’t be afraid to make changes. Ask for advice and do your own research. Remember that what works for me might not work for you and what worked for you previously may not always work for you. Your body is constantly evolving and thus our dietary needs change. Ultimately there are guidelines that most can follow and get very good results with, but the fine tuning comes down to you knowing your body. A food log and a heavy dose of honesty will go along way. Separating what your body needs from what you think your body wants should take care of the rest.

I am yet to see a person fail to drop body fat, if they do all of the above and more for a 12 week period. If you eat plenty of protein and vegetables. Rotate in carbs as and when needed, dependant upon a huge variety of factors that we’ll address in an upcoming blog. Cut out all the crap e.g. sweets, crisps, cakes, booze etc and actually eat like an adult, then you will get results.

If you can’t help yourself from delving into the cookie jar or just having a couple of social drinks then you don’t want it enough. You don’t have the desire.

Time Management

I don’t believe for one second that this should ever be an issue. I regularly train guys who work 80-120 hours a week in stressful jobs, who have families and some semblance of a social life (this doesn’t necessarily mean getting drunk, there are other pastimes), who manage to train 3 times a week and lose body fat. Why? Because it matters to them and they have the desire to succeed.

A simple exercise. Write down everything you do for 3 days. Every task you undertake no matter how menial. Underline everything that is not important to you and things your life could do without. I guarantee you have just found an extra hour or two in your day. Use this time to train and/or prepare your food say that you stay on track.

If you “can’t find time” you don’t want it enough. You don’t have the desire.


Do you have an end goal in sight when you undertake a 12 week training block? Do you have your workouts planned or do you just turn up and do whatever you fancy. Do you commit fully to each and every workout or even worse skip workouts?

The people that get the best results will go through a brick wall if it meant getting results. They squeeze out every last rep possible and then more. They stick to rest periods dogmatically; they use a weight that is going to get the job done.

If you turn up to a workout with no plan, breeze through the workout barely breaking sweat, never go to failure, never squeeze out every last rep, never stick to rest periods, then you don’t want it enough, you don’t have the desire.

This article is meant to get you thinking. Assess yourself honestly; are you doing everything in your power to get results? Are you committing 100% to the task in hand? If not it’s time to make a few changes.

Book your FREE Coaching Call

I hope you found this article useful. If you would like additional support, book in for a complimentary 30 minute coaching call using the form below. I can help you with any exercise, nutrition or weight loss issues you are currently facing.


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1-3 Cobb Street,
London E1 7LB

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